Zhang Zhaohao Zuigao

Case Studies

Selected work in private-domain growth and content operations.

Each case is framed by the business problem, my operating actions and measurable results.

Case Studies

项目案例

以下案例按“业务问题 - 我的动作 - 结果”呈现，便于快速判断我能否下场解决增长问题。

2023.10 - 2026.03 / Hunan Galanmakiir Medical Technology

Luxury medical beauty private-domain build: monthly revenue from RMB 50k to 1M

轻奢医美私域从0到1：月营收从5万到100万

For high-ticket medical beauty products, I designed membership tiers, one-to-one communication and a path from Xiaohongshu and beauty expos into WeCom, using a low-price anchor plus high-value project conversion model.

针对高客单医美产品，设计会员分层、1对1沟通机制和从小红书、美博会到企微的承接路径，通过“低价锚定 + 高价值项目转化”提升信任与成交效率。

  • Built SOPs for acquisition, retention, conversion and repeat purchase.
  • Turned public touchpoints into an operable customer pool.
  • Introduced AI content generation and automated review workflows.
  • 建立引流、留存、成交、复购SOP。
  • 把公域触点沉淀为可运营客户池。
  • 引入AI内容生成与自动化复盘，提高跟进效率。
2022.06 - 2023.10 / Shanghai Jimiao Network Technology (Zhanyi)

E-commerce private domain for baking supplies: 100k followers in 3 months, monthly sales to million-level

烘焙耗材电商私域：3个月粉丝破10万，月销拉升至百万级

I led the private-domain traffic pool for the “Pizza Box” brand through short video and creator matrix acquisition, then built repeat-purchase reminders around the consumption cycle of baking supplies.

主导“比萨盒子”品牌私域流量池建设，通过短视频、达人矩阵精准引流，并基于耗材消费周期建立复购提醒机制。

  • Owned Douyin e-commerce operations and private-domain handoff.
  • Built standardized SOPs for directing, shooting and editing.
  • Maintained ROI around 1:3 and improved content output efficiency by 50%.
  • 负责抖音电商全流程运营和私域承接。
  • 搭建编导、拍摄、剪辑标准化SOP。
  • ROI稳定在1:3左右，内容产出效率提升50%。
2021.08 - 2022.03 / Shanghai Liuhan Culture Media

Tens-of-millions content accounts: using content logic to attract precise traffic

千万级内容账号：用爆款内容吸引精准流量

I planned accounts including “悲剧之王”, reaching more than 30 million average monthly views during operation and building judgment around topics, emotional curves, attention and conversion entry points.

策划“悲剧之王”等千万级播放量账号，运营期月均播放量超过3000万，沉淀了对选题、情绪曲线、注意力和转化入口的判断。

  • Started from content logic, not only trending topics.
  • Connected visual expression, narrative rhythm and business goals.
  • Relevant to consumer technology brands that need both brand texture and conversion efficiency.
  • 从内容逻辑出发，而不是只追热点。
  • 能把视觉表达、叙事节奏和业务目的放在同一框架下。
  • 适合需要品牌质感与转化效率并重的消费科技业务。